GETTING STREAM
Social Media
Making the most of the new Facebook ad units.
Posted by Melissa Summers on May 16, 2012
In March, a new line of Facebook advertising solutions were unveiled when Timeline for Brands was announced. These new ad options capitalize on the original Facebook advertising options but leverage F…
Twitter Round-Up: Week of May 7
Posted by Melissa Summers on May 11, 2012
Lots of interesting links this week but first, for Mother's Day here is a handy guide to things your mother really does not want (see image to the right). No, really. Try thinking more along these li…
A picture is worth a thousand words...that's more than seven Tweets!
Posted by Melissa Summers on Apr 18, 2012
Since downloading Instagram in April 2011, I've posted over 400 pictures. They're plain pictures, nothing extraordinary: early summer on the deck eating popsicles, my dog cozy by the fireplace, a chan…
The Four Rules of Organic Content In Social Media
Posted by Melissa Summers on Apr 10, 2012
Today's post is written by Sara Kowal, Vice President, Innovation. You can find Sara on Twitter @sekowal. There is a dizzying array of social channels out there competing for attention. From the knee…
Who Invited The Lawyer? The Legalities of Pinterest
Posted by Melissa Summers on Apr 05, 2012
This post is adapted from a webinar presented by PR Daily with Weber Shandwick and Gabe Karp, Executive Vice President/General Counsel at ePrize. Gabe oversees corporate legal matters and leads the Le…
A Brief(-ish) Overview of Facebook Insights: What's Important To Know No…
Posted by Melissa Summers on Mar 22, 2012
During the Facebook Marketing Conference, along with Timeline for brands, Facebook announced real-time analytics. Previously there was a four-day lag time for data, an eternity in the world of social …
3 things to know right now about Timeline and your loyalty programs and …
Posted by Melissa Summers on Mar 01, 2012
Facebook made some exciting announcements this week at their first Facebook Marketers Conference. After a lot of speculation, even on our part, Timeline for brands was rolled out Wednesday, and all br…
Winning by Pinning – 3 ways to use Pinterest the right way
Posted by Melissa Summers on Feb 29, 2012
As you've heard (we hope), Pinterest is the latest social network to take hold and take hold big. According to ComScore, Pinterest had 11.7 million unique monthly visitors in January 2011. Compare tha…
Social Media Club Detroit: An Evening With Roxanne Darling
Posted by Melissa Summers on Oct 10, 2011
Last week, we hosted Social Media Club Detroit's meeting and combined Tweetea conversation with Roxanne Darling of Bare Feet Studios. Roxanne is also a speaker, host of beachwalks.tv, trainer at knowh…
5 Things Marketers Need To Know About Facebook Now
Posted by Melissa Summers on Sep 23, 2011
At Facebook's annual f8 conference, Mark Zuckerberg released the newest features for the social networking platform. As always, Facebook's goal is to make the web a more connected place. Tod…